Lexus has launched the LX 500d in India, marking the arrival of its flagship SUV in a market where demand for ultra-luxury vehicles continues to rise. Combining off-road capability with high-end comfort, the LX 500d is positioned at the top of Lexus’s product range.
At the core of the SUV is a 3.3-litre twin-turbo V6 diesel engine that delivers 309 brake horsepower and 700Nm of torque. This powertrain is paired with a 10-speed automatic gearbox and a full-time four-wheel-drive system, offering strong performance on both city roads and rugged terrain.
Lexus is offering the LX 500d in two trims — Urban and Overtrail. The Urban variant is designed for city driving, featuring elegant design elements and comfort-focused technology. The Overtrail version targets adventure seekers, with enhanced visual and functional upgrades suited for off-road use. Both trims carry Lexus’s distinctive styling, including the brand’s signature spindle grille, LED lighting, and a bold, upright stance.
Inside, the LX 500d emphasizes craftsmanship and innovation. Premium materials and an intuitive interface are used throughout the cabin. Front seats come equipped with an air bladder-based refresh system, offering adjustable support and massage functions for long-distance comfort.
The SUV also includes Lexus Safety System+ 3.0. This advanced driver-assistance suite features pre-collision alerts, adaptive cruise control, lane-keeping assist, and more. In addition, the Lexus Connect telematics platform offers remote vehicle access, diagnostics, and security features to keep owners connected.
Lexus is also introducing a new aftersales program called Lexus Luxury Care. The package offers three service levels — Comfort, Relax, and Premiere — with flexible maintenance options for up to eight years or 160,000 kilometers.
Despite the strengths of the LX 500d, Lexus continues to face challenges in India. The brand lags behind competitors like Mercedes-Benz, BMW, and Audi in market share, largely due to limited dealership coverage and low brand visibility beyond major cities. Although Lexus has expanded between FY24 and FY25, sales volumes remain modest.
The brand’s retail footprint is mostly confined to metro areas, and its marketing efforts have not matched the scale of German rivals. Without broader reach and deeper consumer engagement, Lexus struggles to translate its globally respected product lineup into strong local sales.
With a starting price upwards of ₹3 crore, the LX 500d reflects Lexus’s ambition in India’s luxury segment. But to truly compete, the company must invest more in expanding its presence and raising brand awareness. The LX 500d may be a standout SUV — now Lexus needs to ensure that more Indian buyers see it.
