Cellecor Gadgets Limited, a fast-growing Indian brand in the electronics and home appliances market, will launch a new line of fully automatic washing machines in May 2025. The new models, which include 7 kg and 8 kg top-load variants, are developed in partnership with Dixon Technologies.
This launch is part of Cellecor’s wider strategy to reach households beyond major cities. The company is focusing on Tier 3 and Tier 4 cities, semi-urban regions, and rural areas—an area it calls “Bharat 2.0.”
As electricity access improves and income levels rise in these regions, demand for modern home appliances is growing. India’s washing machine market is currently valued at around ₹25,000 crore. It is expected to grow by 6.5% annually, with non-metro areas playing a big role in this growth. Cellecor aims to capture this opportunity with its strong distribution network in these markets.
The new washing machines are designed for small to mid-sized families. They focus on basic functionality, ease of use, and reliability. The partnership with Dixon Technologies ensures local production and adherence to high-quality standards. It also helps keep prices competitive, making the machines more affordable.
“Our goal is to bring reliable, easy-to-use appliances to homes across India—not just in cities, but in the growing Bharat 2.0 as well,” said Ravi Agarwal, Founder and Managing Director of Cellecor Gadgets Ltd. “Working with Dixon Technologies allows us to blend modern manufacturing with a deep understanding of rural and semi-urban needs.”
The washing machines will be available through Cellecor’s wide retail network. This includes authorized dealers, exclusive brand outlets, large-format stores, and popular online platforms.
The launch strengthens Cellecor’s presence in the home appliance sector. It also supports the company’s mission to reduce the technology gap between urban and rural India by offering locally made, practical, and affordable products.
Cellecor began its journey in 2012 as M/s Unity Communications, founded by Ravi Agarwal. It started by sourcing and selling electronics under its own brand. Over the years, the company has expanded its product line to include mobile phones, smart TVs, audio devices, smart wearables, and now washing machines. Today, Cellecor is known for delivering quality technology at accessible prices across India.
